In this article, we will show you the complete SEO checklist for 2019. This can be used to get first page Google rankings for competitive keywords, like Keyword Research Tools, and SEO Campaign.
1.Set Up Essential SEO Tools and Plugins:
Your first step is to make sure that you have three important SEO tools set up and ready to go. The first tool that every site needs to have is the Google Search Console.
This tool makes it super easy to track your site’s performance in Google. It can also help you find technical SEO problems that are holding you back, but most important of all, the Search Console shows you the exact keywords that you rank for, and where you rank for them, and unlike third party tools, this data comes straight from Google, so you know it’s legit.
The next tool you wanna set up is Google Analytics.
Google Analytics is the best way to see how people find and use your website, but that’s just scratching the surface. With Google Analytics, you can do all sorts of cool stuff like find pages on your site that bring you traffic, identify the exact websites that send you traffic, your site’s Bounce Rate, Paid Views, and Time on Site, and lots more.
Finally, if your site runs on WordPress, you need to install the Yoast SEO Plugin. Yoast is by far the most popular SEO plugin on the planet,
and for good reason. Yoast makes it super easy to make your WordPress site SEO friendly right outta the box.
2. Find Keywords That Customers Search For:
It’s no secret that keyword research is super important. The question is, how do you find keywords that your customers search for?
Here are three simple techniques.
First, find long tail keywords with Google Suggest. To use this technique, type the keyword into Google, but don’t press enter or the search button. Instead, take a look at the keywords that Google shows you. Google only suggests keywords that people are actually searching for, so when you see a Google Search suggestion, you know that lots of people are searching for that term.
Next, find keywords with the Google Keyword Planner. The Google Keyword Planner is Google’s official keyword research tool. This tool is technically designed for Google ads, but it’s still super useful for SEO keyword research. To use it, just enter a seed keyword, and check out the suggestions that the tool spits out. That’s all there is to it.
Finally, spy on online communities. Fortunately, this isn’t as creepy as it sounds. I’m talking about reading threads on sites like Reddit, Quora, and online forums. All you need to do is head over to the community and find questions that crop up again and again. For example, I noticed that a big chunk of the threads on the Paleo subreddit are all about Paleo and Keto desserts, so if you run a site in the Paleo niche, terms like best Paleo desserts and Keto friendly desserts would be great keywords to target.
3. Keyword-Optimize Your Content:
So, you’ve installed all of the important SEO tools, and you’ve found a handful of keywords. Now it’s time to actually optimize your site. Here’s how, first, use your keyword in the first 100 words of your page. Google puts more weight on terms that show up at the top of your page, so make sure you use your keyword once here.
For example, on this post for my site, you can see that I use the term SEO tools right off the bat. Next, use your keyword at the beginning of your title tag. Just like with your page’s content, Google puts a little bit of extra weight on terms that show up early in your title tag.
Third, use short URLs that include your target keyword. Why is this important? Well, a recent SEO industry study found a correlation between short URLs and higher Google rankings, so you’ll wanna keep your URLs short and sweet.
Last up, you should use your keyword in a H1, H2, or H3 tag. Honestly, H-tags aren’t really that important, but every little bit helps, especially if you’re trying to target competitive keywords.
4. Find and Fix Technical SEO Issues and Errors:
The truth is, technical SEO problems can tank your rankings, so if your site has technical SEO problems, you’ll wanna find and fix ’em right away, here’s how.
First, make sure that your site is mobile-friendly. As you might’ve heard, Google now runs on a mobile-first index, which means if your site isn’t optimized for mobile devices, it won’t rank. Fortunately, you can easily see your site’s mobile-friendliness with the Google Mobile-Friendly Test. Just pop in a page from your site, and Google will tell you whether or not your page is mobile-friendly.
Next, ID crawl errors. A crawl error just means that Google is having trouble indexing all the content on your site, and if they can’t index your page, it’s not gonna rank. You can easily find crawl errors in the Google Search Console using the Coverage Report.
Finally, improve your site’s page speed. Your site’s loading speed is a confirmed ranking factor. To evaluate your site’s loading speed, check out Google’s PageSpeed Insights and WebPageTest.org. Both tools give you a benchmark for how quickly your site loads. They also hook you up with recommendations to help you speed things up, nice.
5. Create Content Designed to Rank in Google:
There’s no denying it if you wanna rank in Google, you need to publish great content, but what is great content, exactly?
Great content is content that actually ranks in Google, and now I’m gonna show you exactly how to create the type of content that ranks on the first page of Google.
First, find a piece of content in your industry that’s popular. Next, create something even better, and finally, promote that content.
Second, break your content down into chunks because here’s the truth. No one likes reading giant walls of text like this.
That’s why you should always break things down into chunks, because it makes my content super easy to read and skim, and because my content is easy to read,
Next, make sure to cover everything there is to know about your topic.
6. Build Links to Your Website:
So, are backlinks still important for SEO? Heck yeah, in fact, a recent study by Stone Temple Consulting found that backlinks are still one of Google’s most important ranking factors. The bottom line, if you’re serious about ranking in Google, you need backlinks, and let me walk you through a handful of link-building strategies that are working great right now.
First up, build backlinks using link roundups. Link roundups are one of my all-time favorite ways to get backlinks, why? Because the entire point of a roundup is to link to amazing content. So if you publish something amazing on your site, there’s a good chance that you could get a link from a roundup.
Next, build links using strategic guest posting. So, why do I say strategic guest posting and not just, guest posting? It’s not to sound smart. That’s because guest posting can work, but you need to be strategic about it, and if you do guest posting the wrong way, your site can get slapped with a Google penalty.
So, how do you do guest posting the right way? The right way is to publish your guest post on a respected site in your niche. The wrong way is to publish guest posts on any website that has a Write For Us page, even if the site has nothing to do with yours.
A good rule of thumb is to only guest post on sites that are gonna send targeted traffic and related to your site.
The next strategy is to go on podcasts as a guest. This is one of the most underrated link-building techniques on the planet.
Just like with a guest post, you get a nice, contextual link from your podcast appearance, but unlike a guest post, there is much less legwork. You don’t need to pitch topics or work with an editor. Just schedule your interview, and show up and provide value, that’s it.
Last up, we have the age-old strategy of mentioning influencers in your content. This process couldn’t be any simpler.
First, mention influential bloggers in your post. Then, let ’em know about it. Seriously, that’s it.
Now 3 quick bonus tips:
Delete what I call zombie pages. Zombie pages are pages on your site that don’t bring in any traffic, and as it turns out, Google hates sites with lots of zombie pages. In fact, a Google employee recently stated that they prefer to rank sites that have a small number of high-quality pages over those that are bloated, with lots of pages that don’t provide any value.
Our next tip is to boost your organic click-through rate. As you might’ve heard, Google pays very close attention to how many people click on your site in the search results. If people skip over your site and click on the other results, your rankings can drop like a stone, but if lots of people click on your result, Google considers your page a great result for that keyword and you’ll get a rankings boost. In fact, a Google document states that “when you click on a link in Google Search, “Google considers your click “when ranking that search result.”
So, how do you improve your organic click-through rate? Scan the first-page search results for your target keyword, and imagine what someone searching for that keyword would want to click on. Then, optimize your title tag and description to match what a searcher wants to see. For example, if you search for video SEO, you’ll notice that most of the results are guides and tutorials. In other words, people that search for this keyword doesn’t want a handful of tips, they want a complete guide, and to show people that my result was a thorough guide,
The last tip we have for you is to keep your content up-to-date.
So, these were the essential SEO checklist tips which will definitely improve your google ranking. If you learned something new from today’s post, then make sure to share this post with others as well. And sign up for the newsletter, it’s free.
Now, I want to turn it over to you. Which strategy from this video are you gonna try first? Are you gonna update your old content, or try link roundups?
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